Once in a Lifetime

Thanks to Moster Pete on Flickr for this great Creative Commons image of his friend's Jimmy the Cornman tattoo, which gets him one free meal per day for the rest of his life at Casa Sanchez restaurant in San Francisco (or until they go out of business!)

 For the price of a Jimmy the Cornman tattoo, a lifetime of burritos was a bargain for some Casa Sanchez customers. 

Tranvia de Murcia is offering a similar deal: trade in your car for a lifetime transit pass. The campaign is intended to spark use of the new trolley system and reduce driving in the city of Murcia, Spain. The charming promotional videos highlight the frustrations of driving downtown. 

Casa Sanchez and their lifetime diners are still happy with the arrangement over ten years later. For those negatively impacted by a slow economy, the free meals are more valuable than ever. The same will likely be true for those that accepted the Murcia offer. As driving continues to grow in expense and time, the lifetime transit pass will more than compensate for the forfeited vehicle. 

via Springwise

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One Response to “Once in a Lifetime”

  1. Vanessa said:

    Jul 12, 11 at 11:36 am

    What a great idea to promote transit use. I love it!

    I believe there is a similar (but less bold and fun!) program here in BC which lets people trade in a clunky old car in exchange towards cash for a bicycle purchase.