Once in a Lifetime
For the price of a Jimmy the Cornman tattoo, a lifetime of burritos was a bargain for some Casa Sanchez customers.
Tranvia de Murcia is offering a similar deal: trade in your car for a lifetime transit pass. The campaign is intended to spark use of the new trolley system and reduce driving in the city of Murcia, Spain. The charming promotional videos highlight the frustrations of driving downtown.
Casa Sanchez and their lifetime diners are still happy with the arrangement over ten years later. For those negatively impacted by a slow economy, the free meals are more valuable than ever. The same will likely be true for those that accepted the Murcia offer. As driving continues to grow in expense and time, the lifetime transit pass will more than compensate for the forfeited vehicle.