Public Transit Advertising and Portland Streetcar Envy
Tags: portland, transit, transit oriented development, Vancouver
Having long envied its streetcar system from afar, I was delighted this summer to make my first visit to Portland and ride its famous streetcars. Vancouver BC, where I make my home, is often compared to Portland but its once-extensive streetcar system was scrapped in favour of trolley busses in the 1950s.

A handsome new streetcar in Portland, Oregon. Photo by author.
One thing I had not expected to see when riding Portland’s famed streetcars was the presence of advertisements in non-traditional places. Tourist information booklets displayed inside each streetcar present maps of the route and promote businesses located near the tracks.
As a transit planning nerd, I actually felt warmly towards the businesses that spent advertising money in support of … Continue Reading
