Resilient Cities Conference: Nola-Kate Seymoar on the Psychology of Change
Tags: attitude, behavioral changes, Gaining Ground, process, structure, sustainable cities
Nola-Kate Seymoar, social psychologist and President and CEO of Sustainable Cities, spoke today about the psychology of change. She began her talk by addressing three elements that contribute to human behavioral change: structure, process and attitude.
Creative Commons photo by ZebulaDesign
She argues that focusing on the structure part of this model (which includes factors such as built form, financial instruments, policies, and regulations) will yield the most ‘success’ in term of encouraging behavioral change. That said, process and attitude are critical in their own right as well as in terms of the role they play in informing the structural part of this equation.
Of particular interest to me was Nola-Kate’s discussion about the attitude dimension. She explains that humans are emotional creatures who respond … Continue Reading
