Successful Pro-Bus Swedish Advertising Campaign
Tags: advertising, bus, carbon, cars, flybussarna, Media
The City Fix just posted a really interesting video about an advertising campaign in Sweden that hoped to get drivers to take the bus. The campaign started with an installation on the side of a busy highway of bus made out of 50 crushed cars. The installation created such a huge buzz on local media that it became viral, spreading to other media channels and eventually the internet.
Probably the most interesting part of the campaign is the website that the advertising company set up. The site (unfortunately there isn’t an English version but check out this site anyways – it has some really interesting pictures and graphs) has a video of the road where the advertising installation is located. A camera counts the number … Continue Reading
