Globe 2010 Opening Plenary Hopeful and Disappointing
Tags: business, globe 2010, green economy, green energy, green investment, Sustainability, technology, Vancouver
It’s hopeful that 10,000 business people are gathered from around the globe to discuss and create opportunities for a greener economy at the Globe 2010 conference. Amazing actually, when you consider that the world wide economic slump could have caused the risk-averse business scene to shirk away from the imperative to consider the environment in their operations.
However, a number of messages in Globe 2010’s opening plenary were also supremely disappointing. First, sustainability is a feature – not a focus – of business. Granted, GE Energy is has just spent $5 billion and will invest another $10 billion more over five years in research and development of its eco-portfolio. The language used to describe this effort shows a segregated understanding of the role of sustainability. James Suciu, GE Energy’s President of Global Sales & Marketing, described the need to provide, … Continue Reading